Educational services market is a little-known term even many teachers and directors. Changes occur very quickly and the struggle for the student, the client is treated as not distant future, and the present. Parents with growing interest in listening to opinions on the schools to which it will be his child. This is a selection of both child and parent, not necessarily only in relation to secondary schools.

It can therefore be expected that soon create a huge market of educational services provided by schools. And this will entail will be competitive phenomenon. Parents and their children will become consumers of services offered by the school of education.

Contrary to appearances, there is a great competition, and offers differ from one another is often only slightly, so that their school will gain the "customers" who can convince them to her.

It is therefore necessary to master the ability to promote the facility, which is creating its image in a suitable environment in which people are (parents, students) interested in school. Creating the image of the school may not be random and spontaneous thing. Therefore, it is better to take a deliberate action, giving rise to a positive image of the facility. Such activities fall within the scope of public relations.

Public relations involves a lot of information, even propaganda, in order to influence certain social groups. Educational center's objective is to create his own image and create a positive feedback about its activities. This is today a very important task, because in our country gradually begins to create the market.